Furkan Gümüş, AI-Native Growth Marketer
Full-stack growth with paid media roots. For nearly a decade I've combined ads, measurement, and conversion with AI-powered product development.

What I do
Areas I bring together
Four areas of work that feed each other, from paid media to product development.
Growth & Paid Media
From channel strategy and campaign structure to creative testing and conversion optimization.
Data & Measurement
Understanding acquisition and customer behavior through conversion tracking, attribution, and cohort analysis.
AI & Marketing Technology
Building products, internal tools, and connected workflows with AI, APIs, and automation.
Products & Commerce
A founder's and consultant's perspective on micro SaaS, e-commerce, and marketplaces.
Member
commart
A community-focused marketplace venture for artists and independent creators, bringing together my interests in products, e-commerce, and growth.
Member
Boardagency
My agency for performance marketing and digital growth. Visit Boardagency for service and collaboration details.
How I work
Build.
Turning an idea into a working product or flow: AI-powered product development, web and app, micro SaaS.
Produce.
Making the material that tells the story of the product: creative, landing pages, presentations, content.
Distribute.
Getting it to the right audience through the right channels. Paid media and broad media/DSP experience sit at the center.
Measurement and conversion optimization feed all three: I read the data and go back to the earlier stages.
I'm Furkan. Over nearly a decade in digital marketing, I've worked agency-side, independently, and within digital businesses.
Today, as a founder and consultant, I connect performance marketing, data, automation, and product development. My experience spans web and app-based businesses, micro SaaS, e-commerce, and cross-border commerce.
- Nearly10years in digital marketing and e-commerce
- $5M+cumulative managed ad spend
- Multi-marketUS, UK, Europe, Brazil, and Türkiye
- AI-native systemsacross media, measurement, and automation
Experience
Senior Digital Marketing Specialist
Dopinger · February 2025 - present
I treat performance marketing as a broader growth system, not just media buying, connecting acquisition, measurement, data, automation, and experimentation. Running international campaigns with Google Ads, Meta Ads, GA4, and GTM.
Senior Performance Marketing Specialist
BuKafa Medya · February 2021 - January 2024
Started as a Performance Marketing Specialist and moved into the senior role. Ran search, display, and video campaigns on Google Ads, Meta Ads, TikTok Ads, Microsoft Ads, Pinterest Ads, and DV360; owned media planning, budget and bid strategy, measurement, and reporting.
Selected brands: Go Türkiye, Atatürk Kültür Merkezi, Türkiye Kültür Yolu Festivalleri, D'S Damat, D-Smart
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Digital Marketing Consultant
Freelance · September 2020 - January 2024
Performance marketing consulting, campaign audits, funnel analysis, and conversion optimization, working with e-commerce and growth-stage digital businesses.
Selected brands: Crowy Education, tugbakugu.com, Variolux Aydınlatma, French Avenue, Anymo Paris
Founder
yedekyedek.com · July 2018 - August 2020
E-commerce operations, product and catalog management, digital marketing, customer acquisition, and order and marketplace operations.
Co-Founder
GUDFOS · 2017-2019
Product, production, brand, and marketing work with an e-commerce focus.
Education
B.A. in Economics
Marmara University · 2013-2019
Digital Marketing & Social Media Advertising
Istanbul Technical University (ITU) · 2017
Certificates
Growth & Paid Media
Google Ads Search Certification
Google Skillshop · 2026
Google Ads Measurement Certification
Google Skillshop · 2026
Google Ads Shopping Certification
Google Skillshop · 2026
Google Ads Video Certification
Google Skillshop · 2026
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Meta Certified Media Buying Professional
Meta · 2026
Meta Certified Marketing Science Professional
Meta · 2026
Apple Ads Certification
Apple · 2026
LinkedIn Marketing Labs Certification
LinkedIn · 2026
Reddit Ads Formula - Fundamentals
Reddit for Business · 2026
Reddit Ads Formula - Boost
Reddit for Business · 2026
Pinterest Media Buyer Certification
Pinterest · 2026
Amazon Sponsored Ads Certification
Amazon Ads · 2026
TikTok Media Buying Certification
TikTok for Business · 2026
X Ads Academy
X · 2026
Data & Measurement
Stape Academy
Stape · 2026
AI & Marketing Technology
Google Cloud Generative AI Leader
Google Cloud · 2026
AWS Certified AI Practitioner
Amazon Web Services · 2026
Elements of AI - Introduction to AI
Elements of AI · 2026
AI Foundations
OpenAI Academy · 2026
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Applied AI Foundations
OpenAI Academy · 2026
Agents and Workflows
OpenAI Academy · 2026
Claude 101
Anthropic / Claude Academy · 2026
AI Fluency: Framework & Foundations
Anthropic / Claude Academy · 2026
Building with the Claude API
Anthropic / Claude Academy · 2026
Introduction to Model Context Protocol
Anthropic / Claude Academy · 2026
Claude Code in Action
Anthropic / Claude Academy · 2026
AI Agents in LangGraph
DeepLearning.AI · 2026
Building Agentic RAG with LlamaIndex
DeepLearning.AI · 2026
My approach: AI-native approach, paid media roots, product mindset.